Using correct and good website design, we help and support SEO efforts.
One of the biggest mistakes that can be made in the design of a website is just this, trying to find out what’s best and what we need to change to optimize it on search engines. That is why the right website design should always have as a starting point to understand the customers’ main body in which the website aims.
When we have this in our minds, then we succeed in combining and harmonizing the design of our website with the promotional actions we do, multiplying the dynamics of our marketing actions.
Nowadays there are many styles and trends for creating a website such as Responsive, Parallax and Variations of these two, so if we ignore SEO from the first moment, maybe in the case of starting an SEO campaign along the way, we lead to the forced total redesign of our page and extra costs.
The right and good design is not just design and aesthetics, but:
- The experience
- The usability of the site
- The stable and secure architecture
- Accessibility from all monitors and devices
All of the above is a rule for SEO
What is the right planning for our corporate website?
No1 today in designing a corporate website is responsive design. Responsive design means that our website adapts to all devices and platforms and is a factor recommended by Google as the strength of the URL is not diminished in search engines since there are not many variations. The only negative thing is that we can not follow a different strategy for mobile, but a single for all devices – why do we want it anyway?
The parallax design that is the fashion nowadays, requires that all of our content be presented on a single page. From the user’s point of view, it is quite handy and many times the use of parallax increases the conversions to one website. If the company has a strong and clear message to pass, then the choice of parallax is the most beneficial. On the other hand, it is difficult to use a large variety of keywords on only one page and Google can not crawl and list many pages if there is only one. A multi-page parallax strategy can prove to be more productive and efficient.
Going now to another factor that is the usability of the website, here the secret is simplicity and smart design, integral parts of a successful result, while creativity can be applied to the navigation menus and personality of the page.
Whatever the design model you choose, we first need to chart the SEO strategy and then choose which one suits most.